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Archives de mots clés: yahoo

Email et sécurité : eCert signe avec Yahoo! et Google

La firme eCert, spécialisée dans le courrier électronique sécurisé, annonce un partenariat avec Google et Yahoo! afin de lutter contre les tentatives de fraudes au phishing. eCert possède une base de données répertoriant les serveurs des sociétés partenaires. De cette façon, seuls les messages ayant été envoyés par ces infrastructures certifiées arriveront à destination. Kelly Wanser, PDG de eCert déclare ainsi : « nous sommes désormais en mesure de vérifier le domaine pour un message ».

Aujourd’hui eCert gagne une nouvelle victoire puisque deux gros acteurs sur le marché du courrier électronique joignent leurs efforts dans la lutte contre la fraude. Yahoo! possède 300 millions d’utilisateurs. Pour sa part Gmail aurait 175 millions de comptes. eCert travaille conjointement avec des fournisseurs de services financiers, des plateformes e-commerce ou encore des institutions gouvernementales. Parmi les partenaires de la société nous retrouvons des fournisseurs de courrier électronique mais également des éditeurs de solutions de sécurité ou des FAI.

S’il venait à se déployer à plus grande échelle, le système eCert pourrait alors redorer le blason du courrier électronique en rassurant les internautes avec ce principe de liste blanche. Cependant, comme le souligne le Wall Street Journal il ne sera pas aussi simple d’établir une base de données centrale des serveurs certifiés. En effet, certaines entreprises font appel à des sociétés externes chargée de leur communication électronique.

La lutte contre le phishing à grande échelle n’est certes pas nouvelle. Yahoo! embarque déjà une technologie similaire baptisée DomainKeys et qui permet d’authentifier les DNS rattachées au nom de domaine d’un expéditeur. De son côté Google a récemment introduit une option au sein du Gmail Labs pour ajouter une icône certifiant l’authenticité des messages en provenance de PayPal et eBay.

Source: Clubic.com
Auteur: Guillaume Belfiore

Yahoo Adjusts Domain Parking Revenue, Adds Transparency

Domain name owners may see change in revenue this week.

YahooYahoo’s new click pricing algorithms kicked in mid-week in the United States, which will likely result in a small decrease in revenue for many domain name owners. Yahoo announced the change last month.

The new pricing will adjust pay-per-click prices based on the source’s quality of traffic. Industry sources tell Domain Name Wire that this change will affect long tail domain names across all keywords, whereas Yahoo’s previous traffic discounting mechanism only affected certain verticals and higher-traffic sources. Sources tell Domain Name Wire they expect revenue to decrease anywhere from 2%-12%, although smaller portfolios could see a greater change. Some domains may actually see a revenue boost if they deliver high quality traffic.

Yahoo has also released a new new Ad Delivery Report that will show the source of traffic. Combined with analytics tools, this report will show advertisers which traffic is converting for them and allow them to block domains that deliver low-performing traffic. This is similar to a tool already offered by rival Google.

source DomainNameWire.com

Yahoo Buys OMG.com Domain Name for $80,000

Yahoo buys popular texting term.

YahooYahoo (YHOO) has purchased the domain name OMG.com for $80,000.

Domain Name Wire reported the sale last week on its weekly Sedo sales wrap, but we didn’t know the buyer at the time.

OMG.com, which commonly stands for “Oh My God” in shorthand and texting, does not currently resolve to a web site. As readers point out in the comments below, Yahoo has a popular celebrity gossip web site at omg.yahoo.com.

Yahoo is not only a domain buyer, but it also sells some of the domain names it doesn’t need. In June it sold the domain name Contests.com for $380,000 at a domain name auction in Washington, D.C. It appears the domain was acquired when Yahoo bought Broadcast.com, which owned the domain name. National A-1 Advertising bought the domain name at the auction.

This week the domain LMK.com, which stands for “Let Me Know” in shorthand, sold for $58,500. It’s unclear who the buyer is, as the domain hasn’t fully finished transferring.

source DomainNameWire.com

What Microsoft-Yahoo Deal Would Mean to Domainers

f deal goes through, it would be good news for domainers.

The on-again, off-again relationship between Yahoo and Microsoft may be on again.

When news of a potential merger between the two companies first broke early last year, I wondered what it would mean for domainers. At the time I was conflicted. But then the potential Yahoo and Google hookup scared the crap out of me, which put things in perspective. I think it’s safe to say that a Yahoo-Microsoft hookup for online advertising will be good for domain owners.

The key reasons is that it would create a solid contender against Google for search advertising. I suspect Microsoft would invest heavily to get new advertisers, and potentially merge the existing ad networks. It may also snap up a couple existing search advertising companies to grow faster. If the Obama administration will look the other way, it might even try to subsidize advertisers to get them on the network.

Anything that puts heat on Google is good. It would be great if both Microsoft and Yahoo could compete against Google themselves, but it’s clear that isn’t going to happen.

From my previous conversations with Microsoft, I get the feeling they want to make a play in the domain space. That bodes well for domain parking.

This could just be a mental exercise in futility, as the whole Yahoo-Microsoft thing has been like the cute tease at a party. But unlike a Yahoo-Google deal, MSFT-YHOO is something I can get excited about.

source DomainNameWire.com

Yahoo Domain Sale was Win-Win

Yahoo’s sale of Contests.com was a win for everyone involved.

When Yahoo (NASDAQ: YHOO) sold the domain name Contests.com on Tuesday, the mood was upbeat. It was a relatively big domain sale from a big company for a lot more money than the seller anticipated.

I was surprised to see some people questioning the sale. Larry Fischer made some fair points. TechCrunch went a little overboard, suggesting this was more than just a simple decision to sell an unused domain. (People who read the TC article took it a step further. Two commentors thought it was some sort of inside deal as a favor to the buyer. Gotta love conspiracy theorists.)

Here’s my take: it was a good domain sale. The seller got more than they required and the buyer probably would have paid more.

Yahoo set a reserve of $150,000 and was willing to take that much. The buyer was determined and probably would have gone higher had an internet bidder not pulled out at $360,000. But is $380,000 that bad for this domain?

It’s true that the domain was inserted into the auction relatively late. That may have to do with internal reviews at Yahoo. But the level of promotion inside the domain industry was better than for just about any domain sold at a live domain auction: a solo email blast to qualified buyers. Buyers knew about it and there were many qualified bidders at the auction who decided not to participate. It was very different from Toys.com, in which only a handful of bidders were aware and kept the secret to themselves.

This sale can only be good for the industry. So I’m just going to treat it as what it was: a good sale in which both the buyer and seller are happy.

Deadpool: Domain tasting and kiting industry

Three weeks ago we brought you the news about Reddit users making fun of Network Solutions’ domain front running. They checked domains like Networksolutionsisstaffedbyterrorists.com, which the service immediately registered. Although this was funny news, the problem itself isn’t. Last year, CEO and founder of GoDaddy Bob Parsons explained on his blog how big the problem is:

The domain name tasting and kiting industry is alive, well and running rampant. The practice of domain tasting and kiting continues to rage out-of-control. In February 2007, 55.1 million domain names were registered. Of those, 51.5 million were canceled and refunded just before the 5 day grace period expired and only 3.6 million domain names were actually kept. With the exception of just a few names, 93.5% of those names were registered simply to see how much advertising revenue – paid by big search firms like our do no evil friends at Google – will generate when they are associated with a one page Web site and related links.

As you can read, Parsons wasn’t really fond of the way Google made the practice of domain name tasting profitable. That will change now, and Google will gain some ‘do no evil’ points. Because the number one in online advertising will make it harder for the front running companies to show up in the search results. Over the next few weeks, Google will look up names that are repeatedly claimed and dropped in a five-day period. They will be excluded from the Adsense program, so that they won’t generate advertising revenue.

We believe that this policy will have a positive impact for users and domain purchasers across the Web, Google spokesman Brandon McCormick told to the Associated Press.

Fighting side-by-side with Google are Yahoo, Dell and BMW, who have filed federal lawsuits against domain name tasting companies that conflicted with their trademarks. It’s not hard to imagine that all these major companies will be able to ban out the shameless act of domain front running.

And to make the story even better, you can still have fun with the ‘mindless monkeys‘ at Network Solutions.

[WebTipr: David Petherick, United Kingdom]

Source TheNextWeb