Smart Marketing:

Using a domain name to drive a message home.

Wednesday evening I was relaxing at a Mexican restaurant in Austin, sipping a Mexican Martini and reading The Onion. (That’s as close to perfect enjoyment as you can get.) An ad in The Onion caught my eye.

The ad was for DWI lawyer Charlie Roadman. Roadman is also a musician and defends a lot of other musicians on marijuana charges. His ad (pictured below) reads “What a DWI Defense Attorney Wishes You Knew”.

One of Roadman’s points is that “a DWI can cost more than 300 taxi rides”. Since the alternative to getting a DWI is usually forking over $25 for a taxi ride, this seems like a strong point to remind people of when they’re making the decision on driving home after drinking.

So what does this have to do with domain names? In addition to his domain name, Roadman also advertises



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