Foreca, the largest private weather forecasting company in the Nordic countries, has launched a new free mobile internet weather service, foreca.mobi. Foreca.mobi is the most comprehensive mobile weather service in the world.
We see the site a lot in the Google adsense for mobile websites. Foreca(st) bought in a lot of clicks with Google Adwords.
In foreca.mobi, there is weather information for more than 80.000 locations around the world. Service includes current conditions as well as weather forecasts up to seven days. Foreca.mobi also contains animated maps, for instance satellite data covering the whole world and rain radar images for selected territories.
« Foreca has a great amount of weather information for mobile phone users. New technologies enable us to provide this content for larger audiences than ever before », said Tiina Asula, sales director of Foreca. « Foreca.mobi is free to its users. The weather service is financed by mobile advertising, so the business model from internet world is now expanding to the mobile world. »
Foreca.mobi is easy to use. Registration is not needed and there is not any hassle with downloads or installations. User gets connected to the weather service simply by typing foreca.mobi into the browser. Foreca.mobi can be used by any mobile phone, which has a www browser.
Foreca has been developing mobile weather services more than ten years. At the moment, mobile weather services are available in twenty languages. Foreca.mobi is available in ten languages, such as in English, French, German, Polish and even in Russian and Chinese.