Over one billion cards could end up in the bin this Christmas, according to research by Envirowise. And it get’s worse. 41% of adults even admitted they don’t bother recycling over the festive period according to Defra.
Billadam, a leading UK mobile content syndication company, this month launches MobiGreets, the first animated seasonal MMS product available in the UK, which allows consumers to send engaging personalised MMS seasonal greetings in real time: An environmentally friendly alternative to the Christmas card.
Users simply download a variety of high quality entertaining ‘jingle bells’ themed Christmas greetings from the mobisite www.mobigreets.mobi or website www.mobigreets.net, for £ 1.50 each and send them via MMS to multiple recipients for the same cost as a picture message.
Designed for minimum effort and maximum impact, MobiGreets represents the quick and easy environmentally friendly alternative to the traditional Christmas card, which not only assists in reducing the amount of paper wastage, but also saves consumers time in signing and posting cards.
And combined with the recent spate of postal strikes in the UK, this method of greetings exchange will provide a significantly more attractive alternative as the UK aligns itself with modern mobile technology.
Amir Mohamed, Chief Executive at Billadam, stated: With such extreme wastage occurring each Christmas, consumers should be thinking about greener alternatives to the Christmas card. MobiGreets offers a highly engaging and environmentally friendly way of sending instant personalised seasonal greetings in real time at the push of a button.
With the imminent success of this product, we are also expanding this offering into other areas such as Diwali, Chinese New Year, birthdays and general greetings cards.
Supported by London Metropolitan University’s Accelerator, Billadam is the first mobile content syndication company in the UK to offer innovative mobile products.
MobiGreets, the UK’s first animated greetings MMS allowing businesses and consumers to instantly send personalised seasonal greetings in real time, also provides an environmentally friendly alternative to the traditional greetings card.