Demand Media invested $18 million in pursuit of their generic Top Level Domain (gTLD) initiative in April, which it believes represents a complementary strategic growth opportunity for its registrar services. What the investment was in, the company has not said.
The announcement came in their 2012 first quarter results, announced this week, that also included results for their registrar services. Registrar revenue grew 17 per cent year-over-year and three per cent compared to the fourth quarter of 2011 while the number of registered domains grew by a net 593,000 compared to 442,000 in the first quarter of 2011, due to growth from new partners and organic growth from resellers.
“Driven by continued growth across our businesses, our first quarter revenue exceeded our seasonally strong Q4 2011 results,” said Richard Rosenblatt, Chairman and CEO of Demand Media. “We are pleased with our first quarter results and remain focused on investing in our long-term growth initiatives, including enhancing the quality of our Owned & Operated properties, expanding our content distribution channels and partnerships, and pursuing new generic Top Level Domain opportunities.”