Live Current Sells Domain Name for $1.1 Million

Live Current sells domain name for seven figures.

Live Current Media has sold the domain name for $1.1 million through domain brokerage Sedo.

The domain has a storied history. Live Current, when it was known as, sold the domain name as part of a package including,, and Part of the sale included lifetime royalties on all earnings for these domains. reacquired in 2006 in exchange for eliminating the royalty provision. The company valued this future royalty stream at $250,000. In other words, it traded in $250,000 in future revenue in 2006 for a $1.1M sale in 2009. was surely one of the two domains Live Current announced in a press release last week that it had sold for a total $1.6M. The other domain was likely for $500,000.

That press release also mentioned the company’s sale of for $1M cash plus $750,000 in other consideration.

Sedo brokered many other high profile domain name sales in the past week, including for $225,000, for $90,000, and for 67,500 EUR.


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