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Dell Suit Reveals Lucrative Trade in Domain Names

A civil suit filed in Florida by Dell and its Alienware subsidiary is giving insight into the enormous sums of money that can be made by creating Web pages full of advertising links reports IDG News Service.

The report notes that inâ€? October, Dell sued a group of domain registrars, alleging the companies bought more than 1,100 domain names with trademark-infringing characteristics, such as ‘dellbatterrogram.com’ in order to put advertising links on the pages.â€?

The defendants are listed as Belgiumdomains, Capitoldomains, Domaindoorman, Netrian Ventures, iHoldings.com, Juan Pablo Vazquez, and 10 unnamed defendants and each one denies the allegations against them. “Dell contends the businesses, most of which are registered outside the United States, are shell companies engaged in collusion.�

Each of the websites in question was monetised and has advertising provided by Google Adsense and Google was ordered to hold the first $1 million collected in a special account “on behalf of the defendants each month. The second $1 million that accrues in the account every month will be given to the defendants. If more than $2 million accrues in one month, the money is split between the defendants and the Google account.�

Source DomainNews