APPLICATIONS WILL BE RECEIVED FROM 20TH AUGUST, 2007 ONWARDS WITH NO CLOSING DATE. PLEASE READ THE FULL APPLICATION DOCUMENT BEFORE SUBMITTING A PROPOSAL.
The objective of the process is to:
* Provide the mobile community with new features, services and (local) content
* Optimize the mobile experience and encourage increased mobile Internet access by providing a positive, predictable, and consistent user experience
In order to qualify, applicants must demonstrate that their proposals are submitted by or with the support of the relevant local government and must also provide the following information:
1. A description (250 words) of the proposed content / services / applications to be offered via the .mobi website corresponding to the city name
2. A description of the applicant’s marketing and promotion plans. These plans must include
1. A description (250 words) of the proposed content / services / applications to be offered via the .mobi website corresponding to the city name
2. A description of the applicant’s marketing and promotion plans. These plans must include
1. A public launch event to local press for the city name web-site.
2. A Press Release to issue in liaison with mTLD promoting the city name web-site.
3. Local marketing efforts for the city name web-site at a minimum cost of €2,000 per annum.
3. Examples of the applicant’s use of the string corresponding to the Offered Name in any other Top Level Domain.
3. Examples of the applicant’s use of the string corresponding to the Offered Name in any other Top Level Domain.
dotMobi will be evaluating all proposals and successful applicants will be required to enter into a contract for the domain name.