Mobile advertising is going to be huge in 2007

« Mobile advertising is going to be increasingly high-profile in the next few years. And I don’t mean Crazy Frog or those baffling Phones 4 U TV commercials. Advertising on your mobile has so far been largely restricted to annoying spam text messages – the sort that often arrive at 3am. But that’s going to change, with mobile operators and content companies keen to make extra revenue, and big brands eager to find a way of reaching the young consumes who’ve been deserting print and TV in their droves. »

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