Third Sedo-hosted auction in 2007 series offers names for leisure and sports verticals as well as alcohol-related names like mobi, tequila.mobi and wine.mobi

DUBLIN, Ireland and WASHINGTON, Nov. 27 /PRNewswire/ — In its last “premium name” auction for 2007 — starting Wednesday, Nov. 28 — dotMobi will release 100 names of interest to leisure and sports brands around the world. The auction, which closes on Dec. 5, will be hosted by Sedo.com, the leading online marketplace for buying and selling domain names and Web sites.

This is the third auction of premium names by dotMobi. The first two dotMobi premium name auctions generated more than $1.6 million, demonstrating the high demand for the type of mobile-ready content delivered by .mobi domain names.

The latest auction features a selection of sports names, including clubs.mobi, games.mobi, soccer.mobi, and sports.mobi and also leisure names like florists.mobi, photos.mobi, movies.mobi, and videos.mobi.
Additionally, several beverage-related premium names will be auctioned, including beer.mobi, tequila.mobi, vodka.mobi and mobi.

dotMobi premium names are a set of more than 5,000 commonly used words that dotMobi set aside during its formation. dotMobi is first domain company to offer these selected premium names via an auction process.
“The success of our premium name auctions continues to show the strong demand for custom web content — not just repurposed .com content,” said Trey Harvin, CEO of dotMobi. “Over the past year, we’ve seen an explosion of mobile-specific content being delivered via .mobi domains from brands around the world. Brands have learned that they can reach their on-the-go customers more effectively with web content designed for mobile delivery. There is no doubt that the growth that we saw in 2007 will continue to rise exponentially in 2008.”

Tim Schumacher, CEO of Sedo, said, “The verdict is in and the mobile Web is here to stay, as clearly demonstrated by these first dotMobi auctions. The success of the auctions far exceeded our expectations, and we look forward to seeing the innovative ways that dotMobi will allocate additional premium names in 2008.”

Any company or individual may bid in this auction. The rules of this auction follow Sedo’s standard auction terms and conditions with additional dotMobi requirements for buyers. Full information, including the list of auction names, is located on the dotMobi Web site at http://premiumauction.mobi.

Source PRNewsWire