Company files for arbitration on two names related to “The Tonight Show”.

Just a few weeks after Jay Leno filed for arbitration to get several names related to his TV show, NBC has filed for arbitration on two names related to The Tonight Show. Leno is stepping aside from his role on The Tonight Show for his new show, and Conan O’Brien is taking over as host.

NBC has filed two separate arbitration cases with World Intellectual Property Organization for TonightShow.com and TheTonightShow.com. It’s no wonder the company wants these names; its current for the show is tonightshowwithconanobrien.com.

Ownership information for TonightShow.com is protected by whois privacy; the last available record shows a man in Turkey. The is parked and shows ads for “The Jay Leno Show” and “Jay Leno Tickets”.

TheTonightShow.com is registered to a Florida man. It is also parked and shows links to “Jay Leno” and former Tonight Show host Johnny Carson.

author : Andrew Allemann
source DomainNameWire.com



If you wonder which type of names are best for you and for your business we will give you some advices. Whether you choose a keyword or a short ,you should know the pros and cons.
If you choose a keyword one of its pros is the strong benefit.There are of course many others,such as,the potential for type in traffic and high likelihood of being seen as a trusted “authority” on targeted keyword.As a con,you should really know that is hard to brand when developing because a keyword is by default a generic term.
The other type,short names are very easy to remember,great for branding and of course great for offline marketing.On the other hand an unnatural short can be hard to remember.
Considering this,it’s up to you which of these two types of names you choose for you and your business.

source DomainNews.com